The foundation's digital transformation program is designed to support artists in embracing new technologies and reaching wider audiences through digital media. The program focuses on converting traditional artworks into digital formats, such as gifs, videos, and animations, as well as scanning and photographing physical paintings to create digital copies that can be featured on online platforms. The program's objectives are to make art more accessible to a wider audience, preserve it for future generations, and encourage artists to experiment with new forms of expression and media.

Artists who have participated in the program have reported significant benefits, including increased exposure for their work, access to new audiences, and increased sales. They have also reported that the program has helped them to develop new skills and experiment with new forms of expression.